Xerox in 2023: Is It Still Worth Buying or Better to Lease?
Xerox is a corporation that originated in America, initially selling print and digital document products and services, and is now a worldwide brand found in more than 160 countries.
The company has a rich history of innovation, including the invention of xerography in 1947, which led to the 914 xerographic copiers in 1959. This product boosted the brand’s popularity and name recognition immensely.
The goal of Xerox today is to improve productivity on a daily basis. Businesses that want to manage information across physical and digital platforms can rely on Xerox for a seamless, safe, and long-lasting experience.
Xerox Product Portfolio and Core Strengths
Xerox has continuously redefined the workplace experience for more than 100 years. They have leveraged their position as a leader in office and production print technology to expand into software and services.
1. Office Supplies and Systems
Xerox makes and sells a wide range of office supplies, including:
- Scanners and printers.
- Multifunction systems that can scan, print, copy, email, and fax.
2. Commercial and Production Printing
For the graphic communications and commercial print industries, the Xerox product portfolio includes high-volume, digital printing presses and wide format printers. These technologies include:
- WorkCentre, Phaser, and ColorQube model families.
- iGen, Nuvera, DocuPrint, and Impika series.
The Brand Fight: Noun vs. Verb
The word “xerox” is frequently used as a synonym for “photocopy,” both as a noun and a verb. However, the corporation does not support the continued use of the verb “Xerox,” as it puts the trademark in danger of being deemed a generic word by the courts. The business runs an ongoing media and advertising campaign to persuade people that the word “Xerox” shouldn’t be used as a verb.
Should You Buy or Lease a Xerox Copier in Columbus?
For businesses in Columbus, the decision to acquire a high-end Xerox machine requires weighing long-term control against cost and technology updates.
| Factor | Purchasing Outright | Copier Leasing in Columbus |
| Upfront Cost | Requires significant capital investment. | Preserves cash flow; low to no initial cost. |
| Technology | Risk of obsolescence due to rapid tech updates (e.g., augmented reality, Cleantech). | Easy upgrades to the latest models are built into the lease term. |
| Maintenance | Full responsibility falls to the business owner. | Maintenance, service, and support are covered by the copier lease agreement. |
Xerox is carrying on its tradition of innovation today by focusing on disruptive technologies in digital transformation, augmented reality, and robotic process automation. To affordably access these high-tech systems, securing a copier lease is the most practical option for a Columbus business.
If you are looking for a temporary high-volume machine for a trade show or event, consider a short-term rental.
Ready to Take the Next Step?
Ready to find the perfect copier for your Columbus office?
Whether you need a short-term copy machine rental (less than one year) or a long-term copier lease (one year and up), the experts at Copier Lease Columbus are here to help. We are a trusted local provider, backed by the nationwide network of Clear Choice Technical Services.
Get a fast, personalized quote based on your specific needs and volume requirements.
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